Ricoh UK LTD. (PMMC UK) • Ricoh House, 1 Plane Tree Crescent, Feltham, Middlesex, TW13 7HG • United Kingdom
Contact UK: KL Associates • 5 Hall Drive • Long Buckby • Northants • NN6 7QU United Kingdom
New: RICOH R8
Slim 7.1x Optical Wide-Angle Zoom Digital Camera with 10 Megapixel CCD
and Enhanced Photography Functions
Tokyo, Japan — February 19, 2008 — Ricoh Co., Ltd. (president and CEO: Shiro Kondo) has devel-
oped and introduced the new R8 compact digital camera featuring a 7.1x optical wide-angle zoom lens
(28–200 mm in 35 mm focal length) and a new high-resolution 10 megapixel CCD.
The new R8 is the successor model to the Caplio R7 (launched September 14, 2007), which also had
a slim body and 7.1x optical wide-angle zoom lens (28–200 mm in 35 mm focal length). By combining
a new 10 megapixel CCD with the earlier model‘s popular Smooth Imaging Engine III image process-
ing engine, the R8 takes high-defi nition photography to a higher level.
The R8 also offers various other enhanced capabilities for fun and easy photography, such as a large
2.7-inch, 460,000-pixel HVGA LCD and the same 1:1 aspect square format photography function that
has proven extremely popular on Ricoh‘s Caplio GX100 (launched April 2007) and GR DIGITAL II
(launched November 2007) models.
In addition to the specifi cation improvements, the R8 has also undergone a complete redesign. This
new model combines ease of use and technical specifi cation in a body that is contemporary and styl-
ish and has been designed based on a concept “A tool you want to use every day.” In creating the R8
as a tool for taking photographs, great care has been given not only to styling and coloring but also to
its operability, portability, comfort in hand, and its solid, high-quality feel.
Main features of the new Ricoh R8
1. High-picture quality, low-noise photography is achieved with the high-resolution 10 megapix-
el CCD and the Smooth Imaging Engine III image processing engine.
An effective 10 megapixel CCD has been newly installed. Working together with the popular image
processing engine Smooth Imaging Engine III, this new CCD makes possible high-quality images
that have both high-resolution and low noise.
2. High-resolution 2.7-inch, 460,000-pixel HVGA LCD
The new 2.7-inch, 460,000-pixel high-resolution LCD has a wide viewing angle and high contrast
for distinct, easy viewing even outdoors. When thumbnail images are displayed, even the small
1/20 size images are clearly reproduced.
3. Based on the „A tool you will want to use every day“ concept, the R8 has been given a totally
new design emphasizing its beauty as a tool.
Styling that intensifi es a simple, functional beauty and eliminates design frills. A rubber grip that fi ts
well in the hand and is easy to hold. An easy-to-operate mode dial. The many features of the R8
combine to achieve both functional beauty and ease of use.
In addition to its compact pocket size, the mounting of two strap eyelets has further increased port-
ability.
The R8‘s solid, high-quality feel has been further enhanced by the top cover emphasizing a solid,
metal feel; the lens barrel end and rings fi nished with metal spin processing, and the spin proc-
essed mode dial and release button.
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Press Release
Digital Cameras
London, 19th February 2008
Embargo Date
19th of February 2008
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